This article will expose the ten crucial Google Ranking Factors the has the most influence on Nigeria blogs rankings.
As time goes on, we shall keep increasing the list once we discover any other ranking factor which Google uses to rank blogs and other web applications in Nigeria. So you may want to bookmark this page.
SEO, as we all know – stands for Search Engine Optimization. They are those things one can do to make their websites or webpages to rank very high on various search engines, notably Google Search.
A couple of years ago, SEO was relevant in Nigeria. But as a result of today’s online content competition, almost all webmaster want to embrace SEO as a critical factor to be at an edge.
Now everyone wants to rank very high on the search engine reporting page (SERP).
Webmaster wants to be better than their competitors; people want to make more money via the internet; products need to be marketed – targeting potential buyers, Information needs to get across to the people, and people’s opinion needs to go viral.
Currently, Nigerians are awake towards SEO in other to achieve their online motives.
Some prominent institutions and businesses today – pay a massive sum of money to SEO experts, just for them to “do the magic to their online presence.”
Speaking from experience, I have been managing several blogs for people in Nigeria since 2013.
Implementing SEO on these blogs, I can tell what is very useful for search engines to rank a blog very high in Nigeria.
I have also done my research, and I discover most SEO experts around the world also share my view.
There are some factors which all Nigeria blog owners must consider to rank well on the Google search engine.
Before I go into the Google ranking factor, I must let you know that it is essential to verify your blog on Google Console (aka Google Webmaster), Upload your Sitemap and take full advantage of FETCH AS GOOGLE tool – for quick indexing of your blog posts.
Now let’s look at the Google SEO ranking factors best for blogs in Nigeria.
Most Important Google Ranking Factors For Blogs in Nigeria
1. Country Code Top-Level Domain (ccTLD)
From experience, I discovered that domain extensions such as “.ng” “.com.ng” “.org.ng” has more privilege to rank better in Nigeria.
When making use of ccTLD, the search engine will quickly know your target audience.
Even when you verify such domain on Google Console, there is no provision to edit the International Targeting because Google already knows your target.
To take full advantage of the ccTLD as a search engine ranking factor, you may also buy the .com extension of the same domain name and redirect it to the ccTLD.
Blog like Naijaloaded.com.ng is implementing these tactics to rank better. When you navigate your web browser to Naijaloaded.com, it redirects you to Naijaloaded.com.ng
The only problem with this country code Top-Level Domain is that it may limit your site ability to rank high globally, not in all cases though.
If your blog domain extension is not a country code top-level domain, then you must consider using the Google console international targeting feature to tell the search engine, which is your target audience.
But the later can never be as effective as the ccTLD.
2. The keyword as First Word in a Domain
Domain names that start with a target keyword have the edge over other sites that do not have such keyword in their domain name when searched for the keyword.
In this situation, if there are searches on a keyword or related keyword, a higher privilege is given the domain name with that keyword.
For instance, You can Google “make money online” you will find “makemoneyonline.com.ng” in the Google SERP.
It may not mean that the site has the best information on how to make money online, but you are searching for both the keyword and domain name.
It is one of the best ways one can trick the search engines into optimising contents on such keywords.
3. Quality Contents and Contents Updates
It is one of the most considered Google ranking factors.
To detect quality contents, Google uses Visitor’s Activities, Engaged Traffic and Visitor’s Frequencies.
Google analytics calculate values such as; Entrances rate, Bounce rate, and Exit rate, which can indicate how many of those people are finding your content very useful.
When content is excellent, visitors may return and reread it; in this regard, Google may be having a record of “Returning IPs,” they know when you revisit a webpage.
See sample images below;
Google also sometimes uses the date function in its search results.
Also, in this regard, don’t just abandon your old contents – try to update them within a year or two, else your potential competitors will gain better SEO preference on your past posts.
See image below;
4. Domain Age is Highly Considered
In most cases, it just has to take some time before a website webpages can start ranking very high in Google, especially here in Nigeria where lots of ranking mushroom blogs exist.
Recent studies have shown that site that is existing for three years without any SEO implementation has more search engine reputation than a website of just a year with average SEO performed on it – all things being equal.
Sometimes its not about the SEO you did but how long your contents has existed on the web.
To achieve this, make sure that the content does not get outdated. Google may be considering last updated date over published date.
5. Sites with HTTPS (HTTPS as a ranking signal)
Google made it clear in 2014 that website with https will have better search privilege over those with just HTTP read it here.
For most bloggers, especially those new in the game, one of the best way to improve their SEO is to migrate their blog from HTTP to https, this has proven to be positive just as said by Google.
It is effortless to migrate to https, install an SSL Certificate on your server, and enable https redirect.
Https as a Google ranking factor in Nigeria does not only give your website a better search reputation, it also keeps your site contents and users info more secured, by making it more difficult for hackers to gain access.
6. Backlinks from Authoritative URLs
Backlinks remain a significant ranking factor in Google over the years.
But Google has learned to take off the wrong links from the good ones.
The best backlinks are the ones coming from authoritative URLs (domains).
By authoritative URL – I mean URL with high Domain Authority (DA). Any DA above 50 is high, DA above 60 is very high, DA above 70 will perform backlinks magic.
When a webpage earns a lot of high-quality backlinks, Google sees the content on that webpage to be beneficial and therefore, ranks the content or article higher, this also will have a positive global effect on the entire website.
Google can also penalise blogs with bad backlinks. You may want to know the kind of backlinks you should avoid, read it here: 9 Types of Backlinks You Must Avoid.
7. Time Visitors Spends on Each Webpage
Google has the track of IP address that visits your blog/website, and how long they spend on your webpages, especially when they are coming via Google Search.
The more time a visitor spends on each post, the better Google will see the relevance of that post.
It is the reason some people try to post very long articles on their blogs, but that is not the only thing search engine lookout all the time.
Base on the content length, Google knows the average estimated time to be spent, just as it shows it in Analytics.
Hope you know that if great content is annoying visitors will quickly exist or navigate to another webpage.
Because a visitor did not spend up to the average time on a webpage, it will be a vote down.
A significant effect of this will reduce the average time spent on that webpage and therefore, reduce the webpage ranking.
This Google ranking factor only affects individual webpage and may not have a general effect on the whole site or blog.
8. Website Loading Speed
Search engines give more preference to websites that loads pretty much faster.
I can not explain why this is so, but make sure your website loads very fast.
The average loading time of a website should not be more 4 seconds. If your site takes far more than this amount, then you will have to find a way to resolve it to rank better here in Nigeria.
If your site loads slow, visitors may not have the patience to wait or will refuse to navigate to other pages. The result of this will be an increase in bounce rate.
9. Mobile Friendly Webpages
If a website or webpages are not optimised responsively for mobile phones, they will not rank well mobile search.
Knowing that most internet users in today’s world visits the internet with their mobile phones, not having a mobile responsive will be a massive mistake on your side.
Today that most websites and blog runs on frameworks such as WordPress.
WordPress itself is mobile responsive, and most of its themes are also responsive on default, else you decide to choose otherwise.
10. Site Up-Time
I know some people will not agree with me that site up-time is one of Google Ranking Factors.
But note, if you host your site on a server that is always down, then the search engine will look less on your website.
The search engines bots may want to crawl your site and discover it is not available, this will be a big vote down.
When hosting a site, always make sure you choose an excellent hosting company.
Choose a host that guarantees up to 99.9% server up-time period.
Although this depends on how long your site often goes down. The shorter, the better.